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Project 1 of 36

WAH

Otra dimensión

WAH mixes live music, food and performance into a night out that doesn't fit any existing box. The campaign gave it one of its own: a single idea rolled out across TV, radio, out-of-home, digital and branded content, positioning WAH as a new category of entertainment.

English title
A Whole New Dimension
Brand
WAH
Role
Strategy, concept and creative direction
Year
2025
Format
Integrated campaign
Developed by
Sound of Connections / BIOSCA.ID
Production
FIGHT
Credits
  • Creative Iñigo Biosca Azcoiti
  • Director Martina Hache
  • General executive producer Sebastián Soneira
  • Executive producer Carlos Montiel
  • Production manager Angela Arevalo
  • Assistant director Penelope Cristobal
  • Director of photography Juli Carné
  • Gaffer Jorge Fonseca
  • Art director Victoria Paz Álvarez
  • Stylist Sabrina Lazaro
  • Makeup Eva Sesma
  • Photography Q&Cumber
  • Post-production coordinator Lucas Mac Dougall
  • Colorist Julia Rossetti