Five women from different generations (Carmina Barrios, Ana Milán, Henar Álvarez, Ana Brito and Mariona Casas) talk, unscripted and with plenty of humor, about uncertainty, the future and the fear of growing older. The four episodes were shot on a real Ferris wheel and in the metaverse.
English title
Life's Ups and Downs
Brand
VidaCaixa
Role
Head of content
Year
2022
Format
Branded entertainment series
Developed by
TBS Telefónica
Production
VidaCaixa / TBS Telefónica
Aired on
Movistar Plus+
Awards
INESE Awards 2023: Winner, Corporate Campaign. Finalist, IAB Spain Inspirational Awards 2023 and Dircom Ramón del Corral Awards 2023 and 2024.
Credits
Cast Carmina Barrios, Ana Milán, Mariona Casas, Henar Álvarez, Ana Brito, Miguel Campos
Writer Kiko García
Content team Julio Jiménez Collado, Iñigo Biosca Azcoiti, Marta Darriba Manrique, Beatriz Rubio Ropero
Production team Daniel Barroso Gómez, Javier Torrijos Mirasierra, Alfredo Rodríguez Fernández, Paula Borroy Cabezudo, Pista Scoarta
TV directors Juanjo Bolaños, Paula Fernández Crespo, Miguel Ciganda, Ana María Porras Valverde
Director of photography Eduardo Ortiz-Cañavate
Graphics Alberto Gonzalo Hernán
Set design Alfonso Cobos González, Jaime López Boyero
Account management María Cubero Tejera
Highlights
According to VidaCaixa, the first Spanish audiovisual production to make the leap into the metaverse. Premiered October 22, 2022, on Movistar Plus+ (channel #0). Source: VidaCaixa ↗
