PlayStation × Atresmedia

Ponle Freno with Carlos Sainz

PlayStation, Gran Turismo Sport and Ponle Freno, Atresmedia's road-safety initiative, teamed up with Carlos Sainz to give young drivers one clear message: race in the game, never on the road. Strategy, partnership, creative and end-to-end production.

Brand

PlayStation × Atresmedia

Role

Executive creative direction

Year

2018

Format

Road-safety campaign

Developed by

TBC (The Brand Concept)

Production

TBC

Aired on

Atresmedia

Highlights

Aired on Antena 3, laSexta, Neox, Nova, Mega and Atreseries, and on Onda Cero, Europa FM and Melodía FM radio. Source: LatinSpots ↗