Patatas Hijolusa

Comer bien cada día

A nationwide TV and radio campaign that gives Patatas Hijolusa a recognizable identity built on product, provenance and warmth.

English title

Eat Well, Every Day

Brand

Patatas Hijolusa

Role

Executive creative direction

Year

2018

Format

TV & radio campaign

Developed by

TBC (The Brand Concept)

Highlights

The campaign launched during a program averaging 3.5 million viewers. Source: Patatas Hijolusa ↗