Tourism Ireland

The Craic Show

Joaquín Reyes and Patricia Conde spend five days touring Ireland: castles, legends, food, pubs and plenty of comedy. A 30-minute special that refreshes the destination's image through what the Irish call the craic.

Brand

Tourism Ireland

Role

Head of content

Year

2023

Format

Branded travel special

Developed by

OMD Spain / Movistar Plus+ (TBS)

Production

TBS Telefónica

Aired on

Movistar Plus+

Credits

• Hosts Joaquín Reyes, Patricia Conde
• Writer María de Elío
• Content team Iñigo Biosca Azcoiti, Julio Jiménez Collado
• Production team Daniel Barroso Gómez, Javier Torrijos Mirasierra, Paula Borroy Cabezudo
• TV directors Juanjo Bolaños, Óscar Heras
• Graphics Melania Pérez Aragón

Highlights

Premiered December 22, 2023, on Movistar Plus+ and remained available throughout 2024 on the platform and Tourism Ireland's channels. Source: MarketingDirecto ↗