Spanish Ministry of the Interior / VioGén

#CuentaConNosotrxs

A campaign helping young people spot digital gender-based abuse before it escalates. Monitoring a partner's phone, tracking their location around the clock, isolating them: the campaign frames these as warning signs of abuse, not gestures of love.

English title

#CountOnUs

Brand

Spanish Ministry of the Interior / VioGén

Role

Executive creative direction

Year

2020

Format

Public awareness campaign

Developed by

TBC (The Brand Concept)

Highlights

Launched by the Ministry of the Interior on November 23, 2020, ahead of the International Day for the Elimination of Violence against Women. Source: La Hora Digital ↗